Privacy Policy

1. Introduction

This Privacy Policy (hereinafter referred to as the “Policy”) describes how Union fribourgeoise du Tourisme, Rue Saint-Pierre 6A, 1701 Fribourg, Switzerland (hereinafter referred to as the “Controller” or “we”) collects, processes and protects the personal data of users (hereinafter referred to as “you”) of the fribourg.ch online shop (hereinafter referred to as the “Shop”).

This Policy complies with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the European Union General Data Protection Regulation (GDPR).

2. Data Controller

Union fribourgeoise du Tourisme
Rue Saint-Pierre 6A
PO Box
1701 Fribourg
Switzerland

shop@fribourg.ch
+41 26 407 70 20

3. Data collected

We collect the following categories of data:

a) Data provided by the user:

First and last name
Email address
Postal address (delivery and billing address)
Telephone number
Order information (products, quantities, amounts)

b) Data collected automatically:

IP address
Browser type and operating system
Pages visited, length of visit and browsing behaviour
Cookie data and data from similar technologies

c) Payment data: Bank and payment details (card number, etc.) are processed exclusively by our certified payment service provider and are never stored on our servers.

4. Purposes of data processing

Your personal data is processed for the following purposes:

Processing and managing orders
Delivering products
Managing customer accounts
Communicating in connection with orders (confirmations, tracking information, invoices)
Managing returns and customer service enquiries
Improving the Shop and user experience
Statistical analysis and audience measurement (anonymised)
Sending commercial communications (only with your consent)
Complying with our legal and accounting obligations

5. Legal basis for processing

The processing of your data is based on the following legal grounds:

Performance of a contract: processing your order, delivery and management of your customer account
Consent: sending newsletters and marketing communications
Legitimate interests: improving our services, preventing fraud and carrying out statistical analysis
Legal obligations: retaining accounting and tax records

6. Data retention

Your data is retained for the following periods:

Order data: 10 years (statutory retention requirement under Swiss accounting law)
Customer account data: for the duration of the customer account and for 3 years following the last activity
Browsing data: a maximum of 13 months
Marketing data: until you withdraw your consent

Once these periods have expired, the data is deleted or anonymised.

7. Disclosure of data to third parties

Your data may be disclosed to the following categories of recipients to the extent strictly necessary to provide our services:

Payment service provider: for the secure processing of transactions
Partner: for the processing of orders and returns (preparation and dispatch)
Delivery service: Swiss Post or another carrier for the delivery of parcels
Website hosting provider: for the secure storage of data
Analytics tools: for statistical analysis of Shop usage (anonymised data)

We do not sell, rent or disclose your personal data to third parties for commercial purposes.

8. International data transfers

As a general rule, your data is processed and stored in Switzerland. If a transfer to a third country is necessary, for example to a technical service provider, we ensure that the country concerned provides an adequate level of data protection under the FADP or that appropriate contractual safeguards are in place.

9. Cookies

The Shop uses cookies and similar technologies for the following purposes:

Essential cookies: operation of the website, shopping basket and user session
Analytics cookies: audience measurement and website improvement
Marketing cookies: content personalisation (only with your consent)

You can manage your cookie preferences via the consent banner displayed when you first visit the Shop or at any time through your browser settings. Disabling certain cookies may affect the functionality of the Shop.

10. Data security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration, including:

SSL/TLS encryption for all data transmissions
Restricted access to personal data for authorised staff
Regular updates to our security systems
Regular data backups

11. Your rights

Under the FADP and, where applicable, the GDPR, you have the following rights:

Right of access: to obtain information about the data we process about you
Right to rectification: to have inaccurate or incomplete data corrected
Right to erasure: to request the deletion of your data, subject to our statutory retention obligations
Right to object: to object to the processing of your data for marketing purposes
Right to data portability: to receive your data in a structured and commonly used format
Right to withdraw consent: to withdraw your consent at any time, with effect for the future

To exercise your rights, please contact us at shop@fribourg.ch.

We will respond to your request within 30 days. If you believe that the processing of your data infringes applicable data protection legislation, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).

12. Children

The Shop is not intended for persons under the age of 16. We do not knowingly collect personal data from minors. If we become aware that data relating to a minor has been collected, we will delete it as soon as possible.

13. Amendments to the Policy

We reserve the right to amend this Policy at any time. The current version published in the Shop shall apply. In the event of material changes, we will inform you by email or by means of a notice in the Shop.

14. Contact

For any questions relating to the protection of your personal data, please contact us at:

Union fribourgeoise du Tourisme
Rue Saint-Pierre 6A
PO Box
1701 Fribourg
Switzerland

shop@fribourg.ch

Las updated: 31 August 2026