{"id":643,"date":"2026-02-04T21:44:30","date_gmt":"2026-02-04T20:44:30","guid":{"rendered":"https:\/\/shop.fribourg.ch\/?page_id=643"},"modified":"2026-08-21T16:08:48","modified_gmt":"2026-08-21T14:08:48","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/shop.fribourg.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Privacy Policy<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This Privacy Policy (hereinafter referred to as the \u201cPolicy\u201d) describes how Union fribourgeoise du Tourisme, Rue Saint-Pierre 6A, 1701 Fribourg, Switzerland (hereinafter referred to as the \u201cController\u201d or \u201cwe\u201d) collects, processes and protects the personal data of users (hereinafter referred to as \u201cyou\u201d) of the fribourg.ch online shop (hereinafter referred to as the \u201cShop\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Policy complies with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the European Union General Data Protection Regulation (GDPR).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Data Controller<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Union fribourgeoise du Tourisme<br><\/strong>Rue Saint-Pierre 6A<br>PO Box<br>1701 Fribourg<br>Switzerland<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:shop@fribourg.ch\" target=\"_blank\" rel=\"noreferrer noopener\">shop@fribourg.ch<\/a><br>+41 26 407 70 20<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Data collected<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We collect the following categories of data:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>a) Data provided by the user:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First and last name<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Postal address (delivery and billing address)<\/li>\n\n\n\n<li>Telephone number<\/li>\n\n\n\n<li>Order information (products, quantities, amounts)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>b) Data collected automatically:<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP address<\/li>\n\n\n\n<li>Browser type and operating system<\/li>\n\n\n\n<li>Pages visited, length of visit and browsing behaviour<\/li>\n\n\n\n<li>Cookie data and data from similar technologies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>c) Payment data:<\/em> Bank and payment details (card number, etc.) are processed exclusively by our certified payment service provider and are never stored on our servers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Purposes of data processing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your personal data is processed for the following purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processing and managing orders<\/li>\n\n\n\n<li>Delivering products<\/li>\n\n\n\n<li>Managing customer accounts<\/li>\n\n\n\n<li>Communicating in connection with orders (confirmations, tracking information, invoices)<\/li>\n\n\n\n<li>Managing returns and customer service enquiries<\/li>\n\n\n\n<li>Improving the Shop and user experience<\/li>\n\n\n\n<li>Statistical analysis and audience measurement (anonymised)<\/li>\n\n\n\n<li>Sending commercial communications (only with your consent)<\/li>\n\n\n\n<li>Complying with our legal and accounting obligations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Legal basis for processing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The processing of your data is based on the following legal grounds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance of a contract:<\/strong> processing your order, delivery and management of your customer account<\/li>\n\n\n\n<li><strong>Consent:<\/strong> sending newsletters and marketing communications<\/li>\n\n\n\n<li><strong>Legitimate interests:<\/strong> improving our services, preventing fraud and carrying out statistical analysis<\/li>\n\n\n\n<li><strong>Legal obligations:<\/strong> retaining accounting and tax records<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Data retention<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your data is retained for the following periods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order data:<\/strong> 10 years (statutory retention requirement under Swiss accounting law)<\/li>\n\n\n\n<li><strong>Customer account data:<\/strong> for the duration of the customer account and for 3 years following the last activity<\/li>\n\n\n\n<li><strong>Browsing data:<\/strong> a maximum of 13 months<\/li>\n\n\n\n<li><strong>Marketing data:<\/strong> until you withdraw your consent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once these periods have expired, the data is deleted or anonymised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Disclosure of data to third parties<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your data may be disclosed to the following categories of recipients to the extent strictly necessary to provide our services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment service provider:<\/strong> for the secure processing of transactions<\/li>\n\n\n\n<li><strong>Partner:<\/strong> for the processing of orders and returns (preparation and dispatch)<\/li>\n\n\n\n<li><strong>Delivery service:<\/strong> Swiss Post or another carrier for the delivery of parcels<\/li>\n\n\n\n<li><strong>Website hosting provider:<\/strong> for the secure storage of data<\/li>\n\n\n\n<li><strong>Analytics tools:<\/strong> for statistical analysis of Shop usage (anonymised data)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We do not sell, rent or disclose your personal data to third parties for commercial purposes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. International data transfers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a general rule, your data is processed and stored in Switzerland. If a transfer to a third country is necessary, for example to a technical service provider, we ensure that the country concerned provides an adequate level of data protection under the FADP or that appropriate contractual safeguards are in place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Shop uses cookies and similar technologies for the following purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Essential cookies:<\/strong> operation of the website, shopping basket and user session<\/li>\n\n\n\n<li><strong>Analytics cookies:<\/strong> audience measurement and website improvement<\/li>\n\n\n\n<li><strong>Marketing cookies:<\/strong> content personalisation (only with your consent)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can manage your cookie preferences via the consent banner displayed when you first visit the Shop or at any time through your browser settings. Disabling certain cookies may affect the functionality of the Shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Data security<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SSL\/TLS encryption for all data transmissions<\/li>\n\n\n\n<li>Restricted access to personal data for authorised staff<\/li>\n\n\n\n<li>Regular updates to our security systems<\/li>\n\n\n\n<li>Regular data backups<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">11. Your rights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under the FADP and, where applicable, the GDPR, you have the following rights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Right of access:<\/strong> to obtain information about the data we process about you<\/li>\n\n\n\n<li><strong>Right to rectification:<\/strong> to have inaccurate or incomplete data corrected<\/li>\n\n\n\n<li><strong>Right to erasure:<\/strong> to request the deletion of your data, subject to our statutory retention obligations<\/li>\n\n\n\n<li><strong>Right to object:<\/strong> to object to the processing of your data for marketing purposes<\/li>\n\n\n\n<li><strong>Right to data portability:<\/strong> to receive your data in a structured and commonly used format<\/li>\n\n\n\n<li><strong>Right to withdraw consent:<\/strong> to withdraw your consent at any time, with effect for the future<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To exercise your rights, please contact us at <a href=\"mailto:shop@fribourg.ch\">shop@fribourg.ch<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will respond to your request within 30 days. If you believe that the processing of your data infringes applicable data protection legislation, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. Children<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Shop is not intended for persons under the age of 16. We do not knowingly collect personal data from minors. If we become aware that data relating to a minor has been collected, we will delete it as soon as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. Amendments to the Policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We reserve the right to amend this Policy at any time. The current version published in the Shop shall apply. In the event of material changes, we will inform you by email or by means of a notice in the Shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For any questions relating to the protection of your personal data, please contact us at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Union fribourgeoise du Tourisme<\/strong><br>Rue Saint-Pierre 6A<br>PO Box<br>1701 Fribourg<br>Switzerland<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:shop@fribourg.ch\" target=\"_blank\" rel=\"noreferrer noopener\">shop@fribourg.ch<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Las updated: <\/em>31 August 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy 1. Introduction This Privacy Policy (hereinafter referred to as the \u201cPolicy\u201d) describes how Union fribourgeoise du Tourisme, Rue Saint-Pierre 6A, 1701 Fribourg, Switzerland (hereinafter referred to as the \u201cController\u201d or \u201cwe\u201d) collects, processes and protects the personal data of users (hereinafter referred to as \u201cyou\u201d) of the fribourg.ch online shop (hereinafter referred to &#8230; <a title=\"Privacy Policy\" class=\"read-more\" href=\"https:\/\/shop.fribourg.ch\/en\/privacy-policy\/\" aria-label=\"Read more about Privacy Policy\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-643","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Shop \u00abFribourg\/Freiburg\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.fribourg.ch\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Shop \u00abFribourg\/Freiburg\u00bb\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy 1. 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